Creating Video for Creators in 2019
Creating Video for Creators in 2019
Video for Creators |
Each week I write a brand new
article for members of our three wonderful art groups on Facebook, The Artists
Exchange, The Artists Directory, and The Artist hangout. This week we take
another in-depth deep dive into the world of creating video to showcase and
market our artwork.
Blockbuster…
For the last few years the world
seems to have gone video crazy. In fact there’s a level of video crazy that I
don’t recall seeing since the days of Betamax and VHS. Back then of course
watching a film meant that you would need to visit a video rental store like
Blockbuster and peruse the hundreds of video cassette covers that were neatly
placed on the shelves.
If you had Betamax which was
thought at the time to be the technically better of the two main systems, you
would only have a disappointing selection of videos to choose from compared to
VHS and the displays were frequently more chaotic. Perhaps that says something
about whoever owned a Betamax, or it could just be that no matter which
blockbuster you wanted to borrow, it was only the Betamax section that had it
available for rent.
Betamax eventually gave way to VHS.
The Beta machines were definitely superior in build quality and performed
better in lab tests, but they had poorer sound than VHS and fewer whole product
features such as the ability to record at a lower resolution on long play and
long record. VHS technology came into the market at a lower price point and the
tapes used for VHS were significantly cheaper too. So in a market that was once
dominated by Betamax, VHS eventually took over the world.
It was the Netflix versus Prime
Video battle of the day, but one of the joys of visiting Blockbuster was that
it was often like visiting an art gallery. Film makers wanted their films to
stand out on the shelves so the covers had to be eye catching, as did all of
the promotional material that went on display every time a new film was
released on tape.
A walk around Blockbuster back in the heyday wasn’t like
walking around any other store, it was an eye catching festival of marketing,
they offered an experience before retail experiences were even a thing and the
staff were knowledgeable because they had seen nearly every film, and I really
do miss Blockbuster.
Binge watching an entire series
meant repeated visits to the rental store and some of those stores would impose
restrictions on the number of tapes you could take home at any one time. So
your binge watching habit back then had to be stretched over a week, sometimes
even a month and if it was many seasons long, it took as long as it would take
for you to save up enough money for the rentals. Millennial's have no idea of
the struggle back then and this wasn’t that long ago, the last Hollywood movies
to come out on VHS were released in 2008. Not too shabby for a technology first
released in 1977.
Where will we go in the future? We
already have streaming services from Netflix, Prime Video, Hulu, and in the UK
we also have Sky, and now even Apple are pulling in video services and
federating them out via a single app. It seems that everybody wants in on
video.
Right now we are seeing the demise
of physical video media, in the future there’s a roughly 100% chance that
streamed and downloaded video will be the new DVD and Blu-ray. PlayStation
Five, I have money on that one not having a disc system at all and the discs
that you already own for the previous PlayStation's will be transferred into a
service like Apple Music. If you own it, you will still be able to play it
regardless of the system you purchased it for as long as you subscribe.
Why do I come to this conclusion?
Look at the patents submitted over the past few years from Sony, look at their
PlayStation Now service, look at the decimation of high street stores and Sony
finally pulling download cards from physical gaming stores. It starts to show
the path leading us towards a truly digital future.
Then work out the production costs
of physical media, take into account Google Stadia and Apple Arcade along with
Sony’s and Microsoft’s online gaming offerings, and then do all the math. My prediction,
PS5, disc-less, and with the future looking to 8K to provide the visuals, it
makes more sense to stream than it does having to insert multiple discs and at
some point in the future, why even bother with a home based console at all.
Bandwidth and latency will be the buzzwords over the next few years because 8K
will need both of those in spades.
It is truly mind-blowing at just
how far we have come with video and a huge leap from the time I started
creating video some 34-years ago. So as artists it kind of makes sense to look
towards video as another tool in the marketing toolbox. The problem is that
most of the videos we see on social media have been cobbled together in five
minutes with an app on the phone and the results are nowhere near Hollywood. It’s
not that creating video on a phone is bad, I have seen some brilliant stuff but
it’s usually because the app of choice to create that video with that is the
wrong choice.
Make the right choices |
The other gorilla in the room is
that video has been getting some bad press on social media when it comes to
recording the video Ad metrics. Facebook erroneously gave the wrong metric
information so the emergence of video as a go to, must do, was probably a
little premature but it is now finding its feet and video is now a go to, must
do.
The quality of any video today
regardless of how it has been created seems like witchcraft compared to 1977,
but this is 2018 and we need to compete with the Netflix’s and Apples of the
world if we want eyes on and people to return to your pages and videos. Or, you
need something else in place that makes up for the low technical quality of the
production.
People generally don’t care that
you are only one person with a limited budget and limited video making skills.
When it comes to consuming video people have been conditioned to expect high
quality visuals or at the very least, a compelling story that makes them want
to watch it. Here’s the take-away for today:
We need to use video to reach our markets, but more than that we need to produce high quality video that people want to watch and share, so we need to up our game and have a great visual story to tell and at that point it matters slightly less about the technical quality.
The problem here though is not only
the limited budgets we have to produce video, but also the limited time we have
to create good video that people want to watch. Creating good video is an art
form in itself and it needs the technology to build it in place. The issue here
though isn’t just the technology that you need, it is the skill-set required to
make compelling and quality video and the time it takes to produce it and then edit
it.
Take a visit to the Newbie Film
School website which you can find right here, and you will see just how much professional video creation costs. An average
short film costs between, $700 to $1500 per minute but if the story demands a
significant production those costs increase to $25000 per minute. This should
give you an initial idea about what is potentially involved in producing video.
Those figures are mind-blowing and
for the amateur filmmaker/professional visual artist, way out of reach to produce
a short work in progress video or even a video showing your latest release.
Thankfully you still have plenty of options and those options are exactly what
we will be taking a look at today.
What you need…
If you can’t afford to hire
professional film makers to create your video and few of us can, you’re not on
your own. As artists we hate the phrase “please
can you create it for free and I promise that you will get great exposure,”
and a lot of good video producers hear that phrase a lot too. So you either
have to bite the bullet and pay or you need to start learning the skills to
create something that is good enough to present on your own.
Producing video on your own is
easy, producing great video on your own is really hard. Producing great video
on your own with hardly any budget, even harder. If the video is covered in the
watermark of the app you used to produce it because you didn’t pay the dollar
or so for the in-app-purchase to remove it, it will detract from the video and
cheapen your image. Small details like this can really hinder perceptions.
If the production is poorly
constructed people will lose interest within the first few seconds and they
will switch off. Besides the visuals though there is a secret to keeping a
viewer engaged even if the quality of the film isn’t very good, and that secret
is that you need a compelling story.
As for the equipment, well I can
tell you from my own experience that professional filming equipment doesn’t
come cheap and you have to know how to use it. Video is something I have been
doing since I was about 16-years old when I took a job selling high end video
and audio equipment to get me through my studies. Instead of saving up for my
studies though I invested in a video camera which delayed the studies I wanted
to undertake for a couple of years. But that’s another story for one of those
one day I will write about it blogs.
The expense of the equipment and
the skills needed in video creation are the two reasons why professional
productions have entire crews and whenever you start talking about entire crews
you start racking up the costs. Chances are unless you collaborate with other
artists, that you will be doing a lot of what you do on your own and with very
little budget if any at all so there has to be a compromise and it might help
to consider collaboration.
It is entirely possible to shoot a
good quality film these days with a most modern smartphones, but compare the
output to something produced on a high end specialist film camera and you will
notice a huge difference in the quality. You have to be smart with your choices
and even renting a high end video camera and the equipment can be
eye-wateringly expensive and you still need to know exactly how to use it. So
compromises have to be made with the knowledge that a good visual story is
something you need either way.
So how do you get great results
without the cost? Well, you have to be smart with your choices and you need to
have at least some idea of how you want the end result to look. Once you have
an idea, you might then have to temper down expectations because your
smart-phones camera isn’t going to compete with dedicated film cameras. But if
that’s all you have then you need to look at the range of editing apps
available and maybe invest a little in purchasing the right application.
Here’s where you have some tech
choices to make if you are planning to make a purchase. Let’s assume that a
high-end dedicated camera is out of reach, where do you even start because so
many cameras and smart phones can do video so well these days.
Ideally you want something that is
not only affordable, but will give you some help along the way and which
doesn’t cost the GDP of a large country. You also want something that is
portable enough to carry around and this is where the pro-level cameras that
have been made for the job start to fall down, they’re all so big and
expensive, I mean like really expensive.
My go to every day equipment is an
iPhone and an iPad Pro (2018), GoPro and a Panasonic Lumix camera, and all of
them have the ability to shoot very good video in 4K without any significant
issues. I’ve used this combination professionally in the past too and have just
traded up my older Panasonic camera to one of the newer models, you probably
won’t have to go that far but this was essential because I do a lot of work
with video.
I still own some high end equipment
but now the technology has moved on and some of that more expensive equipment
is showing its age. At some point the new Go Pro Hero 7 will be on my list
because that little action camera has some seriously great stabilization
features meaning that you can do away with having to buy a gimbal which if you
have never purchased a decent gimbal makes the Hero 7 a real bargain.
If you are thinking of buying a new
camera to get yourself started you will probably be looking for something that
not only shoots great quality video but also something that can take great
shots of your artwork. This is where you need to take a cautious approach or it
could end up costing you money you don’t need to spend and compromising
quality. There are pitfalls with some cameras. Many of them will be sold on the
basis of having lots of features but some of those features are often really
just gimmicks or have only limited use.
An example of a sort of hybrid
useful feature/gimmick is 4K photo and this is something you will see a lot of
across various manufacturers. But the thing is, that while 4K photo sounds
exceptional and a must have, in reality it is an 8-Megapixel photo which is
probably lower than the number of pixels your smartphone camera already has.
The difference though is that 4K photo is really 4K video but the end result is
that you can have a 4K photograph with clarity.
It’s a form of burst shooting
capturing images at 30-frames every second, which gives you some impressive
results and allows you to freeze frame on the best millisecond of footage and
generate that as a 4K photo, albeit still an 8-Megapixel image. Great if you
are producing stills for use online or for on-screen display or action shots,
not so great if you intend to crop it or use it as a source image in a final
printed product or you just want to take a high quality shot of work in
progress.
However, you also have to look at
things like the size of the camera sensor. The sensor on your phone camera is
likely to be much smaller than the sensor on a dedicated camera. When it comes
to megapixels it doesn’t mean that bigger is always better. Again this is where
manufacturers can be a little over optimistic in what they advertise and whilst
a high number of megapixels can be a sign of a great camera you really have to
understand how the images are made up.
Compare a 16-Megapixel phone camera
to a dedicated camera with just 12-Megapixels and the differences can be
shocking, but not in the way that you think. The phone is more likely to have a
much smaller sensor than the dedicated camera and might have much smaller
pixels. The smaller the pixel the more susceptible to noise and the poorer the
image quality.
The other thing you need to take
into account is just how much storage you have on your phone, the higher the
number of pixels, the more storage you need and with most phones you won’t be
able to just insert a bigger memory card to fill it with photos.
Apple have gone some way to address
this by introducing a different file format which saves photos in the HEIF
format for photos and the HEVC (H.265) format for video so you will be able to
store more in less space, but some manufacturers still save their photos as
jpeg’s and this isn’t the best option for saving photos. A dedicated camera on
the other hand will probably allow you to take RAW images which are much easier
to edit because they capture all of the image data when they capture the photo.
I will leave the nuances and the
benefits of RAW versus JPEG for another article but here’s a thought. You could
go for a slightly older version of your next high-end smartphone and the
difference could be enough to buy a reasonable point and shoot camera with a
much bigger sensor than the one that’s on the latest phone model and a point
and shoot which is also able to produce good quality 4K video and shoot in RAW.
Certainly something that’s worth considering because it is true when they say
that the best camera to own is always the one you have with you.
spice up your video! |
Once you have chosen your equipment
it’s time to shoot some footage. Remember when I said that you needed a
compelling story to make up the shortfall of not being a professional film
maker? Even professional film makers can focus too much on the footage rather
than the story but good professional film makers will create a story board and
do both.
The benefit of doing this is that
creating a story board will give you a much clearer idea around the kind of
footage that will work in your video project. That footage could be a tour of
your studio or a view of your process as you create your next masterpiece, and
the story board might start off with the tour before moving on to the creation.
The story board allows you to think about the order of footage that displays as
the story plays out.
The best videos never just happen, they’re usually a combination of planning and preparation and they always have a beginning, a middle, and an end.
One of the things that I do all of
the time is shoot reference images to give me inspiration for future artwork
but something else that I do a lot is to shoot random bits of video too. My
daughter is studying animal welfare and she gets up close to a lot of
endangered animal species. Now she’s in the habit of making sure she films the
really interesting practical aspects of her studies and then builds up a
library of footage. I do the same but with much less interesting topics but
none the less, this footage can still be very useful.
These short clips are ideal to use
as B-Roll footage. B-roll footage is essentially any footage that isn’t part of
your primary subject. So background shots, fillers, a walk down the street, it
doesn’t matter what your library of B-roll footage is because at some point you
will find a project to use it in.
Some video creators shoot nothing
but B-roll footage and then sell it online as stock footage and this is
something I have had a measure of success with doing in the past and even to
this day I still sell some of my older footage. Some days I might just go for a
walk and capture something that someone else wants to use in their production.
It’s a great little side industry and it can be profitable too given how much
good stock video footage costs.
I will write another article on the
art of shooting good B-roll footage in a future article and I will cover
aspects such as the lighting and the rule of thirds because those rules apply
just as much with video as they do art. Today though we will focus on getting
you up and running to create your first near pro-level film.
You now have the equipment and you
finally have some footage, but a film without music is just another clip. This
is where the real problems start. Social media platforms such as Facebook and
YouTube have policies in place which mean that you can’t add professionally
produced music or the sounds from a copyrighted source, and the algorithms
detect known pieces of music and automatically remove the audio.
Just as we visual artists don’t
like people who steal our art, sound producers and musicians don’t like you
stealing their music and as we’re all creatives, we should be sticking together
and supporting each other regardless of the creative sector we are in.
But this does make the inclusion of
sound problematic so we have to look towards Open Source sound effects and
music. Facebook have an entire library in the Facebook sound collection when
you sing up for free as a creator in the Facebook Creator Studio. You can do
that right here.
The alternative is that you think
about creating your own and honestly, that’s not always as difficult as you
would first think. Now you are probably never going to be the next Mozart or
Jay Z if you are anything like me, but that shouldn’t stop you from creating
something that adds at least some audible interest.
Given that for a number of years I
DJ’d back in the days when I was much younger, I like to think that I at least
have an ear for tonality, others who have listened to me sing in the shower
will strongly disagree. I definitely can’t sing despite having to stand in for
a lead singer in a friend’s band for one night many years ago, but the clue here
was that it was just one night, two songs, and then we felt that having no
vocals at all would be the better call for us and the audience.
One of the musical things I was
once able to do was to bang out a tune on the piano. All of those piano lessons
I had when I was a child must have rubbed off somewhere but I’m certainly not a
professional when it comes to tapping the ivories. I can play chopsticks like a
pro, I can even play the theme to the Pink Panther. I can play some simple
tunes by ear because I can’t read music, the problem is that I no longer own a
piano. I do however own an iPad Pro and a Mac Book and every Apple device comes
with a software package called Garage Band, even the iPhone comes with this
pre-installed.
If you’re not into creating music Garage
Band is a package that is often ignored or only played with occasionally as it
comes pre-installed on new Apple devices. But take some time out to learn how
to use it and you will find that it becomes relatively easy to knock something
out that sounds better than some of the stock soundtracks that everyone else is
also using.
Be warned, playing around with
Garage Band won’t suddenly turn you into a professional musician, at least not
without years of practice and some additional equipment. Learning and playing
around with it will take some time away from your other creative endeavors while you come up with something that works and while learn how to get the best
from it too, but give it a couple of hours and watch a few tutorials on YouTube
and you will be able to come up with something that you can use.
Learning the nuances of Garage Band
is like learning anything else, you do have to put some time in to get the best
results out of it and logging on to the global learning academy we like to call
YouTube will probably be the best place to start. YouTube is where I first
learned some of the tricks and tips around using Garage Band and I have been
using it for a few years now.
Whilst I’m not thinking of bringing
out an album anytime soon because I have way too much respect for professional
musicians to even try, it is scary that Garage Band can make you sound like a
half decent musician or at least once you have begun to tackle some of its
challenges and worked out that it really is often just a simple case of
building up loops and placing blocks of sound onto a timeline.
Garage Band also allows you to
create loops which you can place into your tracks, it also allows you to use a
virtual piano keyboard or a set of drums, my advice is to just play with it and
wear headphones because anyone close enough to hear what you create initially
will probably tire of hearing it very quickly. Within the provided loops you
will also find loops with sound effects. Fire up the virtual synth and press a
key and you should be able to start building up a library of sound effects and start
to create tunes that might add that all important audible interest to your
movie.
So now we have the equipment, some
footage and some sound, now we just have to pull everything together. Here’s
where it gets to be really fun, or not. This is the point that you really need
to consider using software or applications that have been designed for creating
video.
If you have a photography plan or
above from Adobe Creative Cloud you will already have access to the premium
features of Spark Video, and regular readers will know that I have been a fan
of Adobe Spark Video and Spark Post since they were first introduced. With each
new update, new features get added and the products offered today even on
mobile devices are significantly better than most of the hobbyist and so called
pro-apps on any of the digital market places.
You can use Spark without
subscribing to Creative Cloud but if you want premium features and tools such
as removing the watermark, then a CC subscription is the way to go. Spark is
available across multiple formats and on the web, as are many other apps but
bear in mind that there are plenty of video apps that have been designed more
for the casual let’s have some fun type of user. That’s not a problem if you
want quick and easy but the problem arises when lots of other people want quick
and easy too and every video produced starts to look the same.
Here is where you have plenty of
choices. Adobe Rush seems like a good option for those who are subscribed and
Premiere Pro is a great application but both of those come with the need to
subscribe. There are some free editing suites that will take your videos to a
level that many of the hobby apps will never reach, and most of the free tools are
available on Windows and Mac.
So what are the choices?
Blender – Windows, Mac
and Linux, is one of the more advanced editing suites which you can find here. Be warned that
this comes with a steep learning curve though.
Lightworks – Windows,
Mac, Linux, is advanced but just like many other editing tools the learning
curve can be brutal for the inexperienced user. To get to the top tier of tools
such as the ability to create 4K video or to export to YouTube you will need to
upgrade to the Pro version. Lightworks is available here.
Shotcut – Windows, Mac,
Linux, and this just like Blender is fully Open Source which means that every
feature is free out of the digital box. There’s plenty here to take you from
looking like a hobbyist film maker to pro, but it does have a few quirks.
Again, the learning curve is one that will take some time to climb through but
it is filled with features that make it very useful. You can find it right
here.
Adobe Spark – iOS, Web,
the joy of Spark is that if you have even the Photography CC plan which is the
cheapest Adobe offering, you can access premium features. Without the
subscription you can still access the features but some do have restrictions. There
are free soundtracks which are what I like to call social-media safe, and the
learning curve, well, there really isn’t much of one at all. Spark Video (they
also have Spark Post and Spark Page) is designed to produce quick videos for
social with professional themes. It’s a solid application but it doesn’t go
anywhere close to offering the features of Adobe Rush or Premiere Pro. You can
find it here.
The only downside with Spark is
that it is limited to iOS (iPhone and iPad) at least for now, but you can
access it through a web browser online by clicking on the link above.
LumaTouch |
But if you do have an iPad or iPhone…
If you have an Apple device then
the obvious choice for editing is probably getting to grips with and using
iMovie, and to be fair iMovie has been used to create some great quality videos
over the years. The downside to iMovie is that its use is really intended for
home movies created by casual users. Great for social media, maybe even the odd
film on social channels and for most folks it is more than enough to bring
together sound and images and come up with something that looks professional.
There’s a bunch of stuff you can do
with iMovie such as adding in titles and end credit drops so it is still a
useful tool to have in your video creation toolbox, but if you want to really
start to go up a level and produce video with professional grade transitions
and effects, you do need to look elsewhere. You need the simplicity of iMovie
but with some of the power from some of the big software and application packages
used by many of the biggest film studios.
That’s a real ask. Not only do you
want some of the features found in the big packages, you have to have the
equipment to run that level of editing. Even some of the free packages above
need a reasonably up to date PC or Mac, and if you are using older technology,
you might struggle with new and future updates and with poorer overall system
performance.
As artists there’s a chance that
most of us don’t have studios and homes filled with high-end rack mounted
servers and computers, and even some expensive PCs can struggle processing whole
movies in 4K resolutions. So what I am about to suggest will seem unbelievable,
yet the application is available right now and it runs on both your iPhone and
iPad.
Lumafusion |
Lumafusion |
Powerful even on mobile |
All images (C) LumaTouch and used with permission.
Enter Stage Left…
LumaFusion is the single best
application to ever grace a mobile device when it comes to video editing. Luma
Touch is a world class leader when it comes to video editing on mobile and
LumaFusion brings studio quality editing on to the iPad and iPhone for less
than twenty-bucks. This my friends really is a game changer for those of us who
need to make edits without being tied to the desk.
I don’t say that lightly, regular
readers will know that I am frequently unimpressed with applications that have
an over-reliance on ongoing subscriptions, and which nickel and dime the end
user for even the most simplest of functionality. This is another area in which
LumaFusion wins hands down. There is a single in-app subscription available to access
Story-Blocks which in the UK comes in at just under £10 per month, or just
under £70 per year, but you don’t have to subscribe to this and it is only
needed if you want access to lots and lots of copyright free stock footage,
music and sound effects. It is something I certainly want to take advantage of
at some point, guess I need to sell a few more pieces of artwork first!
But the application itself is a
remarkable feat of coding and visual engineering and especially when you
consider that you can produce studio quality visuals right on a mobile device.
There’s no need to worry too much about storage either as out of the box the
application will support pretty much any storage option you already have.
Share options with LumaFusion:
- · Easily share to the Photos app, Facebook, YouTube, Vimeo, Box, Dropbox, Google Drive, OneDrive, iCloud Drive or “Other App” including Airdrop to your Mac
- · Export directly to SanDisk iXpand Flash drives and network drives including WD Wireless Pro and the new WD Wireless SSD
- · Export at a variety of resolutions and qualities up to 4K (on supported iPhones and iPads)
- · Export at different frame rates (18, 23.976, 24, 25, 29.97, 30, 48, 50, 59.94, 60, 120 and 240)
- · Inject VR Metadata for uploading 360° videos
- · Quickly share a snapshot photo of any frame in your project to Photos
- · Export audio only and video only
You can manage projects easily
through in built project management but it is the, what you can create that
makes this application so very special.
- · Create projects with square, 16:9, 9:16 4:3 or film aspect ratios matching FiLMiC Pro clips (1.66:1, 17:9, 2.2:1, 2.39:1, 2.59:1)
- · 2:1 aspect ratio projects for editing 360° videos
- · Create projects with 18, 24p, 25p, 30p, 50p and 60p frame rates to eliminate conversion jitter
- · Duplicate, add notes, color-tag, search and sort your projects for easy organization
- · Export and Import project archives that include full original media (or trimmed media for smaller archives)
- · Support for split-screen multitasking
LumaFusion is a powerful
multi-track video editor used by mobile journalists, filmmakers and
professional video producers to tell compelling video stories. If you are a
professional or aspiring producer, journalist, or filmmaker, if you have a
video story that’s begging to be told, if you want to use the latest technology
for iOS; LumaFusion is the premier professional video editing and effects app
for you. If you’re not a “Pro” yet, their video tutorials, world-class free
support, and an incredible community of video enthusiasts and professionals on
the forums will help you get there.
LumaFusion is produced by the
original creators of the award-winning Pinnacle Studio App, and this time we’ve
created the most powerful tool ever for mobile video editing.
A Pro I/O in-app purchase will
become available which works with LumaFusion / GNARBOX integration, which will
allow those with large amounts of media to start wirelessly previewing and
editing media from GNARBOX inside LumaFusion while at the same time background
importing any media that’s added to the timeline which will add a further
$29.99 to the price eventually but not if you don’t need that level of professional
features. Unless you are using this to create broadcast video over the air, it’s
hard to see a reason to add much beyond the initial app price and maybe if you
really want to play around, a subscription to Story Blocks.
As it stands, if you are editing
video on the iPhone or iPad, and you demand professional level results, this
will hands down be the best investment you will ever make after you have
purchased your device. If you need a mobile video editor for pro-use,
LumaFusion is the reason to go out a drop your cash on an iPad Pro. It really
goes beyond even a pro-sumer level and puts the tools that studios have been
using for years right in the palm of your hand.
So you’re probably wondering what
the learning curve with this one is like, well, if you have used iMovie then it’s
nowhere near as steep as you would think and there is a vibrant community forum
where you can go to for help and a heap of tutorials not just on the Luma Touch
website but from users across YouTube. This is probably the secret app that
most vloggers and YouTube stars wouldn’t want you to find.
You can find it on the Apple App
Store, or take a look at this link right here, which also showcases some of the professional features you will find within the
app. In a word, genius.
It’s a wrap…
I’m working on creating some video
right now and that’s one of the reasons why I haven’t been releasing brand new
artworks over the past couple of weeks, although I have carved out some time
lately to complete and prepare three new works which will be released very
soon.
Video takes time, it takes more
time to do it well. If you start with the right tools you will see better
results even quicker, but underpinning all of this is that need to have a story
that people can connect with. If people can connect with you they’re more
likely to buy your work, at that point video is another tool in the artists
marketing tool box.
Of course you don’t have to even go
down this path at all to get your work seen but the way social media works we
do need to consider that this is one of the indicators that the social
platforms algorithms will be focusing on when it comes to surfacing what you
post, and video will give that all-important reach as long as you do it well.
Let us know if you have had a go at
producing video by leaving a comment below and don’t forget that you can leave
a question if you are stuck with anything too!
About Mark…
I am an artist and blogger and live
in Staffordshire, England. You can purchase my art through my Fine Art America
store or my Pixels site here: https://10-mark-taylor.pixels.com
Any art sold through Fine Art
America and Pixels contributes towards to the ongoing costs of running and
developing this website. You can also view my portfolio website at https://beechhousemedia.com
You can also follow me on Facebook
at: https://facebook.com/beechhousemedia
where you will also find regular free reference photos of interesting subjects
and places I visit. You can also follow me on Twitter @beechhouseart and on
Pinterest here.
If you would like to support the
upkeep of this site or maybe just buy me a coffee, you can do so right here!
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