Creating Social Media Content for Artists
Facebook Content for Artists
Creating Content for Facebook |
Each
week I write a brand new article for members of our three wonderful art groups
on Facebook, The Artists Exchange, The Artists Directory, and The Artist
Hangout. This Week we’re getting straight down to the point. Creating content
for social media is without question a fine art in itself. If you are doing
social media right then it is also a heap of hard work.
This
week there are no cotton wool wraps that cushion you from the blow. If you are
serious about marketing and selling your work there are no short cuts. If you
want to make sure your social content rocks just as much as your art then you
really are going to have to put in at least as much effort into creating each
post as you do with any artwork you produce and then some. You need to create
masterpieces in the studio and another kind of masterpiece for your social
media timeline. Buckle up because for some people this is likely to be a bumpy ride.
Facebook isn’t really the problem people think it is...
Facebook
gets a lot of bad press. I mean it really gets a lot of bad press. Not once did
I see a post on my timeline appear from anyone who said they were happy with
what they don’t pay Facebook for the service they provide. Just like I don’t ever recall anyone saying
thanks to the thousands of Facebook community standards reviewers who have to
review some of the most deplorable depraved and downright ugly social media
posts whenever they get reported.
I
get why people take offence to Zuck, he’s a CEO with a healthy bank balance and
to be honest I don’t always agree with a lot of his methods but those are his
methods and like them or not, Facebook is still the number one social media
platform. But the people who work at Facebook are just like you and me. Normal
people trying to earn a living, and being sucked into the bad press that comes
with the gig.
So
from me and I am sure a lot of other people, thank you to the Facebook team,
many of us appreciate the work you do that we thankfully never get to see. I
know that the world can be an ugly place and unfortunately a lot of people seem
to be intent on sharing the darker side of ugly on Facebook every day.
Of
course they don’t always get it right. Data breaches, the algorithm mistaking a
fine artwork for pornography, these things happen yet we never expect them to
because this is technology and we think technology is always good. It can be
good, great, even life affirming, but technology is never ever as good as the
ultimate machine. It isn’t human.
AI
struggles to contextualise, algorithms are weighted, but strip the content away
from every account and social media suddenly becomes a level playing field. It
is how we as humans interact with it and use it that changes it from horizontal
to varying degrees of vertical and then some. Whenever there’s a new round of
ugly doing the rounds on Facebook the playing field has to change again. It’s
what I term as an adaptive environment and it makes it really difficult for
those who play by the rules to keep on track and stay within the rules.
We
have discussed the use of Facebook business pages for a while and I know why
people don’t see them as a priority, but critically if you do want the reach
and you don’t want to pay to boost a post or run an advert, pages are still the
best and officially the only way you should be promoting your business if you
want to stay within the community standards laid down in the rules. Those will be the community standards that everyone signs up to but few ever read. I hear you when you say that you get more views on your personal profile, but work at the page and develop a strategy and the numbers will be massively higher eventually. Check your pages Insights data now and then again every week, you should start to see the increase if you are starting to get it right and make sure to link your website to the business page because that really helps.
Now
here’s where I turn into a Hulk-like brutal and honest friend. The single
biggest reason that you don’t get anywhere near enough reach on a business page
is because of the few things that you are probably not already doing. Don’t
worry, it’s not just you. Lots of people feel the frustration of spending hours
on the platform to get little in return, it took me five years to get anywhere near what I wanted!
The
good news is that you have the gift of being able to do something about these
things. This isn’t comfortable to write so I know that when you read this after
struggling with your organic reach it might hit home a little, maybe it will
even smart for a while, but here goes anyway. Buckle up because I really am about to say it!
To get anywhere your content needs to resonate for it to connect with people enough so that they feel compelled to share its value to others. The single most difficult thing, as in it is sometimes, forget that - always, easier to chase down unicorns than create 100% shareable content 100% of the time. I’m with you and I feel your pain. There’s no dressing it up, if content sucks, it sucks and people won’t feel compelled to share it.
- You need compelling content to trigger the response of sharing. Content can be beautiful, well-constructed, informative, and it can still suck. If it doesn’t resonate with who you want it to resonate with then no one or very few will share it. There is no other way to dress this up and whilst it does sound cold and brutal, that really sums it up.
- Did I mention that your content is the problem? Well maybe it’s not as big a problem as you might think after reading the first two points. It could simply be that you haven’t as yet found your people. Just like finding the demographic who love your work you also have to find the demographic who love your content and I don’t believe for one second that they are always the same people or even close. The downside, finding out where real life unicorns hang out is a much simpler task than finding your people.
- Your content might be the best content ever in the eyes of some people but they might not be the eyes that will ever go on to buy your work. In short, you might have two totally disparate sets of people. Some who love social media and love your art but probably will never buy it, and those who love your art and will buy it and they might or might not be on social media. You might have some people who are friends but like neither your art or your social media posts.
This is a problem because you can’t be everything to everyone and this is the one of the first hurdles that trips people up when creating content. If you rely solely on social media to market your work then the ideal scenario is to find the people who love your art and who love social media or more specifically, people who love how you do social media and go on to buy your art. The downside is that you then need to be careful that what you post, share, or say, doesn’t then upset the fine balance you found when you discovered those people.
You need that magical word I keep on mentioning to become the word of the week, every week. That word of course is engagement. It's hard work, I mean really hard work. Engagement itself is easy enough in short bursts but you then have to sustain it and do it forever. This means that even the most un-people type person needs to become a people person, do this consistently and then maintain it. Told you this was going to be hard work.
It’s not that business pages don’t work or really that we never get the organic reach we once had because Facebook want to nickel and dime us into boosting a post, although they are frequently guilty of doing that too, it’s about the changes to the Facebook algorithm that look at the quality metrics. If there’s no reach and no shares or reactions on a post, the algorithm down ranks the content. We might not like it but this is actually a good thing if we want to ensure eyes on our posts. Embrace it because you are never going to change it.
It down ranks posts for other things too, too much text, stock images, memes, links to poor quality sites, the list goes on. More simply, and this bit is really is going to smart, your content might not be as good as you think it is and isn’t resonating with the audience. You might think you see more engagement on a personal timeline but the reality is that the rest of your content might be dragging the new stuff down.
There are no short cuts or wands! |
It’s not that business pages don’t work or really that we never get the organic reach we once had because Facebook want to nickel and dime us into boosting a post, although they are frequently guilty of doing that too, it’s about the changes to the Facebook algorithm that look at the quality metrics. If there’s no reach and no shares or reactions on a post, the algorithm down ranks the content. We might not like it but this is actually a good thing if we want to ensure eyes on our posts. Embrace it because you are never going to change it.
It down ranks posts for other things too, too much text, stock images, memes, links to poor quality sites, the list goes on. More simply, and this bit is really is going to smart, your content might not be as good as you think it is and isn’t resonating with the audience. You might think you see more engagement on a personal timeline but the reality is that the rest of your content might be dragging the new stuff down.
There could be other reasons but ultimately no one would ever watch
Netflix if they only showed poor quality films, it’s the same with content on
Facebook. We need to look at how people are interacting and engaging and what
with. The only other reason that your reach is
declining is because you haven’t found your people, it’s not just because you
didn’t pay for that boost that Facebook constantly nags you to do.
The result is that we spend hours creating
content blindly because we don’t definitively know who the people who buy our
art are. What we do at that point is we create all sorts of content, good, bad,
and indifferent and it’s never consistent, there is never a coherent strategy
that focuses on or thinks about what comes next. We rarely take a step back and
ask ourselves if what we are producing as content is really working, yet we
might do it all of the time with our art even subconsciously. Great content can
become a mind set and not just another chore.
Often we don’t think about what “working” looks like, we just feel disappointed when we only reach six people. Before you even contemplate creating good content from this point forward you might want to first figure out what your version of performing well or good really looks like in your eyes. Remember though that you should start out by setting some small expectations and incrementally work them up into things like hitting a million likes.
We have to make sure that our people on
Facebook or any other social media network are enjoying our content and we then
have to get down to the cold basics of this social media business. Are those
people just enjoying your content or are they buying your work as well?
In the perfect world of course they would be
doing both but we all know that this isn’t a perfect world and there are so
many variables with social media and those variables change because someone or
lots of someone’s decide to force the hand of change onto the algorithm. It is
a system with more than 2-billion moving parts and it is built for everyone and
not specifically just for you.
Perhaps people enjoy your content but don’t buy your work and maybe that should tell us something. I often write that we should listen to what people say and do but we should always listen more intently to what they maybe don’t say or do too.
Your people on social media right now are most
likely your friends and fellow artists and whilst many artists do buy the work
of other artists they’re probably never in all honesty going to become your
core market, although they can be one of your most important markets.
These friends are essential because they
believe in you and what you do, they’re your best advocates and influencers.
They add value to you by supporting and encouraging you, by sharing your posts
and exposing you to their own people. One theory I’m a huge believer in is when
artists support other artists and collaborate in true partnerships by
advocating the work of other artists. Partnership is the key word here, it has
to be reciprocal otherwise it’s not a partnership at all. What we need to focus
on next is finding the other type of our people, the ones who buy our art.
There are two things that ultimately drive
people to make a purchase, logic and emotion and the two often become
conflicted. People never buy using logic alone, emotion is just as much the key
that opens the door to sales and in a social media context, the door to shares.
You can produce the greatest masterpiece the
art world has ever known but when you open your mouth or in this case you craft
a post on social media, the question really should be about whether you are
adding any value to the artwork or taking all or most of the value away with
what you say or post. This is something that we see happen in front of our
eyes, content appearing on our timeline becomes pretty random or starts to look
generic and takes a step or two away from the core mission of getting the work
seen.
Appealing only to people’s emotions won’t get
you past the line on its own, you do have to appeal to peoples logical sides
too. People make decisions based first on emotion so your content has to hook
them in, then people need to justify what they choose to buy or share, and to
do this they rely on logic. Think of all the times you have seen something in
the art supply store, immediately wanted it, and then justified why you want it
or shouldn’t have it to yourself. That’s the logical part of the brain kicking
in immediately after the emotion has passed. This happens whenever I visit an
art supply store and it protects me from buying the entire stock and then
robbing a bank to pay the bill. Logic says I wouldn’t get away with it. True
story, I so need a new laser printer and lots of thermal foil.
It seems that the most successful corporate
brands have this seemingly uncanny knack of getting you to part with your cash
down to a fine art. They have entire departments working out firstly what makes
you fall in love with a product and then getting the logical part of your brain
on side too.
I think that is frequently down to lots of
things. It could be that they offer exceptional after sales service or they
wrap the sale up within an enjoyable experience or a seemingly amazing offer or
deal, and if they’re selling widgets its much easier when the widget is something
that you have to have rather than just want. We can’t live without food so we
buy it, with art, well we can consume art pretty much anywhere.
This is when you need that emotional hook and
then you need the logical hook too, the same thing happens with our social
media posts. They need to hook people in and if they’re simply scrolling past
them every time it’s a good indication that they’re not resonating anywhere
near enough with your people who for the most part are probably as eager to
find their own people just as much as you are. When you create content you need
to think about what will make people pause for a moment and you need to make
sure that the hook appears within almost milliseconds.
What we know so far...
Let’s quickly recap on what we have concluded
so far. We know that bad content sucks but we don’t always stand back and
realise it, instead we keep replicating the same thing. Now’s the time to stand
back, compare your content with the content produced by popular and
commercially successful artists and corporations and think about how you can
apply some similar tactics into your content strategy, and more importantly
still make it your content because you do have to be unique. It isn’t going to
be easy and there’s no point dressing it up as if it is. Social media is easy,
good social media is really, really difficult, great content, wow, that’s
another level up entirely.
We also know that emotion and logic have a role
in pretty much everything we do as humans, so just as your art needs to convey
stories and emotion your social posts could do with a healthy dose of those
elements too. What social posts definitely don’t need to do is to smell of
drama and headaches. Told you I was going to be brutal and honest but bear
with, they call this tough love.
We also know that you have to add value to
everything. Something that you can give that no one else can and it doesn’t
have to be monetary, it could be just going the extra mile or adding in detail
that others miss. I see artist give always all the time and they work well for
some people but not for all.
They can certainly be a hook but a lot of the
time they’re run as a one off promotion and the initial buzz eventually dies
out. The smarter play is to ask what you want to achieve from a giveaway in the
first place because if it’s numbers of likes then your better play will be to
produce better content and forget anything else which could just be another
temporary sticking plaster.
You also have to question why likes are important,
is it maybe just validation you are looking for or do you feel that likes will
turn into sales? They will sometimes because social proof is often a key driver
when people make decisions on purchases but you can have a million likes and
still not see a sale, or six likes and sell a warehouse full of work. If you have your people in front of you it doesn't matter so much about the numbers.
The problem with Facebook is maybe sometimes Facebook...
Facebook is the single most difficult social
media platform to work with. That’s not just me saying that, entire industries
exist to create nothing but social media and content strategies for use on
Facebook. Corporations have entire social media departments and even they
sometimes get it wrong. The problem though is that you kind of have to be
present on social media and that includes Facebook but so does everyone else
which makes it even harder to stand out.
The other problem with Facebook is that there
is always a heap of trash before you find the treasure. You see it and scroll past
it just as we all do. This is the very reason that the algorithm continues to
change and the quality indicators make it more and more difficult to reach the
right people. Lots of people post either poor content or content that is only
mediocre but rarely recognise it as poor content and it becomes the norm. Each
time this happens it erodes your relevancy to the algorithm.
When you post content you need to post content
that makes you want to stop scrolling and take a deeper look. Millions of posts
are created every second and that’s a problem when that little social gem gets
buried beneath everything else. Every post counts should be the mantra to live
by when it comes to social media.
The other issue is that we expect immediacy.
Zeros and ones move around the cyber-sphere at lightning speed so we expect
that everything should be instant. We should get twenty five likes, loves and
wows on a post immediately after clicking the publish button but sadly it
doesn’t work like that. People might not be online when you post so you need to
wait for them to catch up on their own timelines, and the way the algorithm
works as I have explained before is that it only shows it the post to your most
engaged people first. If they like it, love it, wow it, comment on it and
ideally share the post, the algorithm shows it to the next set of people who
need to do the same before it hits the next set of people and so on and so on.
Facebook has two sides. Personal profiles are
for friends and family, acquaintances, they are personal, whereas business
pages are exactly that, they’re there to provide the tools that you need to
market and operate a business. Pages are only a tool they’re not some magical
answer that will solve problems around having poor content, to counter that you
need to master the use of the tool, find your people and create better content.
Standing out in a sea of content...
We now know what makes content resonate and we
have an idea that content needs to be better constructed and reach out to both
the emotions and logic of people because what people are often looking out for
when sharing is some kind of emotional communion, something which was picked up
in a research paper many years ago which was conducted through the University
of Pennsylvania. They also described ways that emotion leads to transmission.
In short, emotion equates to sharing.
But what really takes content from poor to
good? Well the answer to that is just as complex as the mission was and will
continue to be to find your people. Once you have found them you need to start
to understand what they do and don’t like. What are the triggers that will make
them buy a piece of art, share a post, or start to have meaningful engagement?
This is a process that takes time and comes back to being patient. There is no
immediacy in any of this.
So let’s look at what some of the key factors
are that are needed within social posts. For this I took another look at the
research papers from Penn State and spent the best part of a few weeks taking
notes about what people were sharing on Facebook, but more widely than from
what only my friends were sharing. Here’s what seemed to be the most popular
motivations that made people want to share.
- Friendship. Friends will frequently share something that touches them and often they might share something out of a sense of loyalty.
- People share to amplify what they have found to others and something that resonated with them in what is probably meant by that phrase “social communion” from Penn State.
- They share to add value to their own timelines
- To grow and forge meaningful relationships and build trust. Of course sharing the wrong thing can also bring about distrust.
- To spread the word about what we like and care about – this might be related to some form of social cohesion or a need to fit in or even brag. But beliefs are hugely shareable if they reach people whose own beliefs are the same or similar.
- Entertaining and emotive content also gets shared frequently, not so much the stuff that we have seen a hundred times before though. People become de-tuned when it gets repeated, it just adds to the noise.
- Content that was funny was shared a lot, controversial, informative, cute and factual seemed to be shared more often than other content too.
From the relatively small amount of research I did
over a few weeks of taking notes and from reading more than a few papers from
various studies on the subject, there appears to not be an exact science in
creating content. Some of a posts share-ability seems to stem from not just the
type of content posted but also from the time content was posted and how
quickly that content started to amplify across the social media sphere and how influential some of the sharers were.
Once likes and shares were being gained from posts
they were more likely to go on to get many more views, reactions and comments.
One of the things I have noticed over the past year or so is that whenever I
share the work of other artists the reach for those posts falls short of my
usual posts. Maybe the answer here is that we should all be supporting other
artists who support other artists by giving those third-party posts a comment
and a reaction too. Again this comes back to my earlier point that things work
better when everyone collaborates to support each other. Collaboration and
support isn’t just about buying another artists work, it is about sharing and
reacting, commenting, and encouraging.
It's Okay... |
Visuals stood out when I looked through literally
hundreds of posts. Some had used stock images that had been used over and over
again and these seemed to perform less well than posts with unique visuals. The
presentation of a post seemed to be a significant contributing factor. I call
this the Pinterest effect, everyone wants their timelines to reflect how we
portray ourselves to be online or to match our own aspirations. Look on
Instagram and many of the major influencers who have huge follower counts have
visually appealing profiles with photos and images that are consistent with who
they are and how they want to be presented online.
Social proof was definitely a factor when I looked
through random posts, and for businesses that were selling products the
comments were often a hot bed of either good news stories or disasters. We live
in the age where other people’s comments, opinions and reviews really matter and
a lot of the comments I noticed (particularly after reading the comments of
mattress companies) were influencing other readers towards either buying the
product or steering well clear.
Have a strategy…
I know I have said this many times before but you really
do need to have a strategy with social media. The less on the fly and better
planned your social media becomes, the better the chances of making every post
move from zero to hero. Of course you will still post duds and to be honest you
will still post more duds than viral worthy winners. But with each winning post
comes the ultimate prize of more and more engagement and more people talking
about you, your work, and your page. All of these contribute to the metrics
that Facebook use to judge whether or not a post is worthy of being surfaced
more widely.
I know from experience that finding the unicorn of
virality is difficult, I have maybe had at most a half a dozen posts that have
been shared tens of thousands of times and I have been using social media since
it pretty much came out. But equally I don’t spend anywhere near as much time
on social media as I once did but that is because I have a customer base away
from social media too and that’s my primary customer base.
Despite that I still have a strategy and my own idea
of what success for a post for me looks like. Setting up a strategy can be
daunting but it doesn’t have to be difficult and you may want to have sub
strategies that ensure your posts hit the right spot each time too. There are
lots of things you could add to any strategy but the 22-things below are the
key factors that I try to apply whenever I post anything to my page at all.
The Social Strategy…
- Determine what success looks like – start with small steps and build as your presence grows
- Take a business page first approach – focus on the long haul ahead of making your business page and the content better. Keep your personal profile for personal use and use it sparingly to share what is going on within your business page, but share the posts from your business page as the reactions and likes will contribute to the business page metrics for that post.
- Figure out who your people are, but also try to figure out how your people think. This will help your art and your social media posts. Ask questions, take notice of inaction's.
- Add value. It doesn’t have to be monetary, but add something that people only find with you. Maybe it is that you always respond to messages, engage with them, and provide updates and WIPs, offer the occasional give away, in short, but only give what you can afford to give as an incentive.
- Try not to make the page all about direct sales. Marketing posts should have a call to action but your page isn’t Craig’s List, it should reflect what you are your art are about, give people a sense of what you care most about, and the page should be engaging.
- Create posts that you would want to share. Trust your gut, and question how many times you ever share yet another marketing post. Chances are you share only what you feel is important to you. That’s how you also find your people, they will respond to the same things you like and do.
- Create compelling stories either using text or visuals but also recognise that emotion and logic will have a role to play when it comes to the content being shared. Don’t dramatise content, business and drama rarely make a good partnership or instill confidence.
- Stand back and take time away from social media occasionally to reevaluate your strategy. Don’t feel that you have to force out content, take your time because this is a long game.
- Measure and manage. Use the Facebook Insights tool to measure and manage your pages and posts success and failures. Both are vital in knowing how and when to reevaluate what it is that you are doing and not doing. Don’t be afraid to experiment either.
- Be unique. Remember that uniqueness is what will attract people to your page and content. By all means check out what others are doing but always try to add your own uniqueness to the post so that it doesn’t look just like someone else’s page. The page is a reflection of you and your art and both of those are already unique.
- Consider forming partnerships and collaborations for social media. It could be that you always share someone else’s posts but they never share yours. Make partnerships work for both of you.
- Fact check everything that you share if it doesn’t come from a trusted source.
- Probably the most contentious one, but if you support a particular cause or organisation that might alienate many of your people, think twice and don’t take that kind of risk. There’s another reason for that because pages now have a quality score. You can find out your pages quality score in the settings and it will tell you if there have ever been breaches in community standards. Those standards are suddenly more important than ever.
- Be inclusive, be mindful that not everyone will share the same views beliefs, opinions, or aspirations. Using social media as a tool for your business is also about winning hearts and minds. Another reason why your personal profile and business profile should be separated.
- Set realistic time scales. This time last year I set a goal of gaining another hundred likes on my own business page and I finally did that by creating one post that sort of had one of those social media moments. Proof that good content will build engagement and numbers. As for sales, it’s difficult to say one way or another if that single post contributed to a recent uptick in sales, but it wouldn’t have done any harm.
- Plan the next post and at least the next three or four posts that will appear on your page in advance. I know what I will be posting on what day over the next week which makes it simpler and I’m not foraging for content breadcrumbs, but it also ensures that each post has time to breathe and grow. Some people post frequently others not so much, there are no golden numbers, it really is about what works for you. Experiment.
- Add in calls to action on marketing posts but add in questions to other types of posts too so that you have the potential for people to leave a comment. Never directly ask for likes and shares as the algorithm disapproves!
- Rewrite content for different social media channels. You may have a different audience on Instagram to the one you have on Facebook or Twitter, and every social media network will have its own image size requirements. If these are not followed your character count might be too long or your images might get cropped and squeezed.
- Facebook doesn’t really lend itself to 100% serious for 100% of the time. Boring pages are one of the biggest turn offs, keep things interesting, occasionally humorous, and make sure that your page doesn’t look chaotic. This isn’t going to be easy.
- Be mindful of the time. Posting times seem to matter slightly less than they once did but if you know your people are awake then it’s probably still the best time to post. Don’t worry if posts don’t immediately do well, these things take time and the post I shared a few weeks back is still going strong with almost 200,000 reactions now.
- Never cram multiple topics into a single post. People will either switch off or forget the most salient topics before they have finished reading it all.
- Be authentic. Be original, be you. Remember that you do have to keep on doing this and this really is a marathon and not a sprint.
Good Luck!
Some of what I have written today might seem brutal
but good content is the key to building up engagement and there really is no easy way to say to someone that their content sucks but if it's not working, it really isn't working. There’s no short cut or
secret way of tricking the system, social media is a relatively level playing
field once all the content is stripped away.
There will always be organisations and individuals who will have more followers than you but the simple fact is that we’re in the business of selling our art to make a living, don’t worry about how Nike are doing because you’re not selling sneakers. The art world can be brutal, social media can be even more brutal though because it is infinitely more accessible to more people.
There will always be organisations and individuals who will have more followers than you but the simple fact is that we’re in the business of selling our art to make a living, don’t worry about how Nike are doing because you’re not selling sneakers. The art world can be brutal, social media can be even more brutal though because it is infinitely more accessible to more people.
The competition on social media isn’t other artists,
it is the billions of other social posts that compete for the same eyes.
Finding your people is hard and over the weeks and months that I have been
mentioning the importance of finding them many readers have been in touch to
say that finding their people is definitely the hardest thing to begin with.
The only words I can offer here is that it only gets harder when you consider
that you need to keep those people engaged and on side and carry on finding
more of your people.
None of these issues though should be a reason to cast
social media or Facebook aside. Facebook as I said earlier doesn’t make it easy
but if we look back at many of the issues the big blue “F” have faced over the
past few years, most of them have really been down to the actions of bad
players, although to some extent Facebook do need to shoulder some
responsibility too for allowing it to happen in the first place. The result is
that we are where we are and the only thing to do is work with what we now
have.
But the single best piece of advice I can offer beyond
making sure that your content is great and engaging, is that you really do have
to have a strategy for business pages. I have never wavered from this stance in
all my years of using them, given the right content and the right strategy they
really can help a business grow. No matter what faults we find with Facebook
people always seem to come back to it. Probably because it offers emotion in
spades.
There are also some significant changes that will be
made to Facebook very soon. The distinctive blue banding will go and community
groups will become the core of the news feed. Privacy will be paramount and
there are planned changes to the Messenger and What’s App platforms. I have
been saying that groups are going to be the life blood of Facebook for a long
time and we started to see early signs when Pages could join groups as well as
individuals.
The way we use Facebook now will drastically change
over the next few years but one thing will always be certain, content and
engagement will always be the absolute anchor of everything we do and even more
so when the changes start to roll out as some of them already are.
If you thought VR had been and gone there’s yet
another surprise around the corner because VR is only just beginning and
Facebook see VR as the next platform over and above the computer. More on that
though in another article! There’s a heap of new Facebook features in the works
so check back here for updates on what’s coming next and how it might help or
affect you when marketing your art.
The Artists Lounge is Now Open! |
One last thing before I go, this week I opened a brand
new group on Facebook. It’s something I have been promising to do over the past
year and we now have The Artists Lounge. You can join the group by answering a
few questions but this is a very different kind of art group.
It is a group for artists to chat together, discuss
strategies, tips, and support each other. It’s a place where you can be
frustrated about the lack of sales, be joyful about your successes, learn about
the art world, learn about new techniques, and it’s spam free and a closed
group. That means that anything posted stays within the group and can only been
seen by other members of the group.
There are no 24 x 30, oil, IM me for details kind of
posts. Currently the group is small and it will be grown selectively. This is a
safe space for artists to be artists and to connect with other artists. If that
sounds like something you want to be a part of, details can be found on my
Facebook page at the link below.
About Mark…
I am an artist
and blogger and live in Staffordshire, England. You can purchase my art through
my Fine Art America store or my Pixels site here: https://10-mark-taylor.pixels.com
Any art sold through Fine Art America and
Pixels contributes towards to the ongoing costs of running and developing this
website. You can also view my portfolio website at https://beechhousemedia.com
You can also follow me on Facebook at: https://facebook.com/beechhousemedia where you will also find
regular free reference photos of interesting subjects and places I visit and it
is here where you can also join my art groups, and it’s all free of charge as a
thank you for making and creating art that brings joy to so many people. You
can also follow me on Twitter @beechhouseart and on Pinterest at https://pinterest.com/beechhousemedia
If you would like to support the upkeep of this
site or maybe just buy me a coffee, you can do so right here. Any donations will ensure I
can keep on providing regular updates to this site and to soon offer free
artwork, marketing templates, and colouring pages on the sister site to this
one right here.
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